Sunday, October 9, 2011

Why Is It So Hard For IndyCar To Get Ovals on The Schedule?

Here are just the blatant reasons why the IndyCar Series has trouble getting a good amount of ovals back on the schedule year after year.

Race Attendance
At all the ovals other than the Indianapolis Motor Speedway, Texas Motor Speedway, and Iowa Speedway, there are major issues with race attendance. Everyone complains that IndyCar needs ovals on the schedule, but no one seems to attend these specific events. IndyCar just needs to promote all oval events themselves, which I think Randy Bernard is going to do next year. If you want tracks like New Hampshire Speedway, and Kentucky Speedway back well then instead of having crowds of 20,000 aim for at least 40,000 next year. Next year IndyCar needs to advertise that specific race earlier on all the local TV Stations, and they need to advertise their new cars. IndyCar needs to advertise that they are a whole new series that is exciting to watch. Basically that they have a whole new product to offer the spectator, to get people to come back and get interested into American open-wheel racing again.

Sponsors 
Once again finding a title sponsor for a road course or street race is not hard compared to ovals. All of these events have more people that attend these event so sponsors are attracted to these automatically. It's hard for IndyCar to find a Title Sponsor for an oval race that will not have a big audience for that event. Once again IndyCar needs to express that they have all new cars, and that they are a growing racing series that new people are getting attracted to next year.

The Venue Making a Profit After Paying Sanctioning Fee

It's really hard for a racing venue to actually say they want an IndyCar race at their facility if they are not sure if they are going to break even at least. Some ovals like Milwaukee Speedway or Chicagoland Speedway will not be on the schedule next year simply because they are not sure if there is any profits to be made in holding an IndyCar race. Many ovals are just fine only holding Nascar races, because they already make plenty of money off those races.

TV Contract
IndyCar doesn't necessarily have the best TV Ratings either. I would like to see all races on a Channel like ABC. Although I love Versus' broadcast better than ABC's, but at least you know you will get around 900,000 viewers on ABC. Let's face the fact, you have to know there are sponsors that turn their backs on the IndyCar Series when they see TV Ratings under 200,000 viewers. Also with ABC at least everyone has access to watching the IndyCar race. Even the SPEED Channel has more access to viewers than Versus. Once again I do like Versus' broadcast better, but IndyCar on ABC would be better to attract sponsors.  Sides how is IndyCar supposed to expand and get bigger with a channel where a big part of it's fan base does not even access to that channel.

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